ITV becomes the new home for the Oscars in the UK as Sky ends its 20-year partnership
The Oscars, the most prestigious awards ceremony in the film industry, will now be broadcast on ITV in the United Kingdom. This comes after Sky decided to end its 20-year partnership with the Academy Awards.
Sky has been airing the Oscars since 2001, but the broadcasting company recently made the decision to pull out of its long-standing agreement. As a result, ITV has stepped in and secured the rights to broadcast the annual awards show.
The move to ITV is significant, as the channel is one of the largest broadcasters in the UK and has a wide reach. This means that more viewers will have access to watch the Oscars compared to when it was exclusively aired on Sky.
However, the change in broadcasting rights does not mean that the viewing experience will be drastically different. The Oscars will still be shown live, allowing viewers to tune in and watch the glitz and glamour unfold in real-time.
The decision to switch broadcasters comes at a time when the film industry has faced numerous challenges due to the ongoing COVID-19 pandemic. The Academy Awards were postponed from their usual February date to April this year, and the ceremony had to adapt to the changing circumstances by implementing safety protocols and a smaller in-person attendance.
Despite these challenges, the Oscars remain a highly anticipated event, celebrating the best achievements in filmmaking. The awards show recognizes excellence in various categories, including Best Picture, Best Director, and Best Actor and Actress.
ITV’s acquisition of the Oscars broadcasting rights ensures that the ceremony will continue to be accessible to a wide audience in the UK. The channel has a strong track record of broadcasting major live events, such as the UEFA European Championship and the Rugby World Cup.
The new partnership between ITV and the Oscars is expected to bring a fresh perspective to the coverage of the awards show. ITV has a reputation for its high-quality production values and expertise in delivering captivating live television.
As the new home for the Oscars in the UK, ITV will undoubtedly bring its own unique style to the broadcast, providing viewers with an engaging and immersive experience. The channel’s extensive coverage and reach will ensure that audiences across the country can continue to enjoy the glitz and glamour of Hollywood’s biggest night.
