Pip Edwards, the co-founder of the global fashion brand P.E Nation, has recently revealed an unexpected occupation from her past. The Australian fashion designer and entrepreneur, who is known for her stylish activewear label, shared that she used to work as a journalist.
In a recent interview, Edwards opened up about her surprising career path before venturing into the fashion industry. She explained that she had always been passionate about writing and storytelling, which led her to pursue a journalism degree. Edwards worked as a journalist for several years, covering a variety of topics ranging from fashion to lifestyle.
However, Edwards eventually decided to follow her true passion and transitioned into the fashion world. Alongside her partner Claire Tregoning, she established P.E Nation in 2016. The brand quickly gained popularity for its unique blend of streetwear and activewear, offering stylish and functional clothing for both men and women.
Since its launch, P.E Nation has achieved remarkable success, becoming a globally recognized fashion brand. The label’s distinctive designs and high-quality products have garnered a loyal following, including celebrities like Khloe Kardashian and Rosie Huntington-Whiteley.
Edwards attributes the success of P.E Nation to her previous experience as a journalist. She believes that her skills in storytelling and understanding the needs of consumers have played a significant role in building the brand’s identity and connecting with customers.
In addition to her role at P.E Nation, Edwards is also a mother and an advocate for work-life balance. She emphasizes the importance of finding time for oneself and maintaining a healthy lifestyle, which aligns with the ethos of her fashion brand.
As P.E Nation continues to expand its reach, Edwards remains focused on creating innovative designs and pushing boundaries in the fashion industry. She hopes to inspire others to pursue their passions and embrace their individuality through her brand.
With her surprising background as a journalist, Pip Edwards has successfully transformed herself into a fashion entrepreneur, creating a global brand that resonates with consumers worldwide.
