Real Madrid has unveiled an extraordinary new retractable pitch that can be stored beneath the Santiago Bernabeu stadium with just the click of a button. This innovative feature is expected to generate billions of additional revenue for the Spanish giants.
The retractable pitch is part of a stunning transformation plan for the iconic stadium. Real Madrid aims to modernize and enhance the fan experience while also increasing their commercial opportunities.
The new pitch is made up of three sections, each weighing around 3,000 tons. It takes approximately 20 minutes to retract or deploy the pitch, which is done using a state-of-the-art hydraulic system. When the pitch is not in use, it will be stored underneath the stadium, allowing the venue to be used for other events.
This groundbreaking technology will enable Real Madrid to host a wide range of events, including concerts, exhibitions, and corporate functions, without damaging the playing surface. The retractable pitch will ensure that the stadium remains in pristine condition for football matches.
The project, which is estimated to cost around €540 million, will also include the construction of a new shopping center, hotel, and underground car park. These additions will further increase the revenue potential of the Santiago Bernabeu.
Real Madrid’s president, Florentino Perez, believes that this transformation will secure the club’s financial future and help them remain competitive in the ever-evolving football industry. The additional revenue generated from hosting various events and commercial activities will provide the necessary funds to invest in the team and maintain their status as one of the world’s top football clubs.
The retractable pitch is just one aspect of Real Madrid’s ambitious plans for the Santiago Bernabeu. The club also aims to improve the overall infrastructure, including the installation of a futuristic LED lighting system and the addition of a panoramic roof that will provide better acoustics for fans.
This groundbreaking project is set to solidify Real Madrid’s position as a global sporting powerhouse. The Spanish giants are known for their rich history and success on the field, and now they are taking significant steps to ensure their continued success off the field as well. With the introduction of the retractable pitch and the overall stadium transformation, Real Madrid is poised to earn billions in additional revenue, securing their financial stability and cementing their place among the elite football clubs worldwide.